SUSAN FEDORE

REI CO-OP BRANDS

APPAREL PRODUCT DEVELOPER

ACCCOUNTABLE FOR ALL ASPECTS OF THE DEVELOPMENT AND COMMERCIALIZATION OF STYLES FROM SKETCH TO PRODUCTION IN FAST-PACED ENVIRONMENT. HIGHLY INSTRUMENTAL IN THE SUCCESSFUL LAUNCH OF SEVERAL NEW COLLECTIONS, INCLUDING WALLACE LAKE, TRAILSMITH, SAVANNA TRAILS, AND ACTIVE INTIMATES.



MANAGED THE EXECUTION OF STYLES FROM MULTIPLE CATEGORIES FOR NEW REI HERITAGE-INSPIRED SILHOUETTES.

DETAIL SKETCH OF REVERSIBLE RSD DOWN VEST WITH SHERPA.

EXAMPLE OF CORRECTIONS SENT TO FACTORY FOR REQUESTED FIT REVISIONS.

WORKED CLOSELY WITH PATTERN TEAM TO DEVELOP BRAND NEW BLOCKS FROM THE GROUND UP.

WORKED CLOSELY WITH OUR FACTORY IN JAKARTA TO BUILD THE NEW MEN’S LIFESTYLE PIECES, INCLUDING TRAILSMITH.

AUGMENTED THE ICONIC SAHARA COLLECTION WITH THE SUCCESS OF NEW SAVANNA TRAILS.

A TOP-SELLING DRESS, SEASON AFTER SEASON.

OUTERWEAR JACKETS DEVELOPED FOR THE NEW

“ON THE TRAIL” CAPSULE.

MENS PACKABLE RUNNING JACKETS FOR

“ON THE TRAIL” CAPSULE.

WORKED VERY CLOSELY WITH OUR FACTORY IN SRI LANKA AND 32 WEAR TESTERS TO ENGINEER THE NEW INTIMATES COLLECTION.

PART OF A TEAM EXERCISE: DEVELOP CONCEPT AND IMAGERY FOR NEXT GEN.

CONCEPT & IMAGERY FOR HERITAGE.

ALSO KNOWN AS PNW OLD SCHOOL.